A sales page template is a great tool to build up your website in a short time and a huge help for beginners because it guides them what elements they should include. If you take a look at the websites in relation with internet marketing, you will realize that they always offer a great deal of bonuses on their sales pages for you if you purchase their products.
If you wonder why do they do this or want to know how to do it effectively for yourself, read this article, because it is contains some background information for you, that you can use not just with a sales page template.
The Goal Of Bonuses On a Sales Page and a Sales Page Template
The basic goal of bonuses on a sales page is to increase sales. Nowadays people look well around before they buy something and they usually buy where they find it for the lowest price.
Taking part in the price competition is a very dangerous game. It does not worth to decrease your prices without limit, but at the other hand you can bet that there always will be somebody who asks less for the same or very similar product.
Giving bonuses is a great tool for you to be able to sell your product by adding extra value to it and by differentiating you from the others in your niche. Your product is never going to be the same as anybody else’s due to the bonuses you provide.
If you just considering buying a sales page template check them if they have a template place for the bonuses.
What can be a bonus?
The bonus can be anything that is relevant to your product and you think that would be useful for your buyers, such as eBooks, audio materials, softwares, etc. If it is not relevant to your main product, your clients will think that you didn’t pay attention to it just put together some stuff you have found accidentally.
There are several sources from where you can get a product to give it away. The easiest solution can be to find some PLR products and use them as bonuses. Remember to choose something that is relevant to the product you want to sell, and if you are allowed, it is better to give it a similar design and personalize the content as well to make it more special.
There are sales page templates that are sold in packages. In this case it can happen that you receive possible bonuses with the package.
You can also give your own bonuses, some other products you have or an extract from an ebook for example. This is the best solution, because this is the most unique you can give.
A few words about how to show your bonuses
Treat your bonuses the same way as you treat your main product. Make it obvious visually that they are bonus products and you give them for free, but write down all of their details and benefits the same way as you do with your original product.
At last but not at least, even if you give them for free, don’t forget to add the value of the bonuses. It helps to make the buyers feel what does your gift really worth.
Finally, at the end of your sales page template, repeat the list and the price of the bonuses as well where you repeat the price of your product.
This strategy can help you to reach higher conversions with a sales page template.